{"id":4854,"date":"2023-01-26T01:07:05","date_gmt":"2023-01-26T00:07:05","guid":{"rendered":"https:\/\/2024.globalinvestsummit.com\/?p=4854"},"modified":"2023-01-26T01:07:05","modified_gmt":"2023-01-26T00:07:05","slug":"neozyva-se-klient","status":"publish","type":"post","link":"https:\/\/2024.globalinvestsummit.com\/en\/neozyva-se-klient\/","title":{"rendered":"Neoz\u00fdv\u00e1 se klient? A co kdy\u017e pracuje jinde? Pipebooster ho najde."},"content":{"rendered":"
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Ur\u010dit\u011b se v\u00e1m to ji\u017e n\u011bkdy stalo. P\u00ed\u0161ete klientovi, nebo se p\u0159ipom\u00edn\u00e1te potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi. Odpov\u011bdi se v\u00e1m v\u0161ak nedost\u00e1v\u00e1. V tom zjist\u00edte, \u017ee v\u00e1\u0161 kontakt ji\u017e pracuje n\u011bkde jinde. Jak\u00fd je te\u010f jeho nov\u00fd email? A kdo ho v p\u016fvodn\u00ed firm\u011b nahradil? \u201ePipebooster<\/a> v\u0161echny kontakty hl\u00edd\u00e1, na podobn\u00e9 situace v\u00e1s ihned upozorn\u00ed a okam\u017eit\u011b najde nov\u00e9 kontaktn\u00ed \u00fadaje. Sta\u010d\u00ed n\u00e1m k tomu jen jm\u00e9no a n\u00e1zev firmy,\u201c \u0159\u00edk\u00e1 CEO Vlastimil Vodi\u010dka<\/strong><\/p>\n

V dne\u0161n\u00ed dob\u011b je to probl\u00e9m v\u0161ech, kte\u0159\u00ed jsou v kontaktu s klienty \u010di u\u017eivateli. Ti, kte\u0159\u00ed je\u0161t\u011b p\u00e1r m\u011bs\u00edc\u016f zp\u00e1tky nakupovali, se odml\u010deli. U\u017eivatel\u00e9, co byli aktivn\u00ed, jsou z ni\u010deho nic pry\u010d. Nov\u00e9 objedn\u00e1vky nejsou. A vy a\u017e po n\u011bkolika m\u011bs\u00edc\u00edch zjist\u00edte, \u017ee je to t\u00edm, \u017ee V\u00e1\u0161 kl\u00ed\u010dov\u00fd kontakt ji\u017e d\u00e1vno pracuje jinde. Nejen s t\u00edmto m\u00e1 nyn\u00ed pom\u00e1hat platforma Pipebooster<\/a> z d\u00edlny firmy Leadspicker.<\/p>\n

\u201eNa z\u00e1klad\u011b jm\u00e9na a n\u00e1zvu firmy identifikuje Pipebooster jak\u00e9hokoliv \u010dlov\u011bka, kter\u00fd je dohledateln\u00fd na internetu. Kdy\u017e pak dojde k tomu, \u017ee n\u011bkter\u00e1 z osob ve va\u0161\u00ed datab\u00e1zi zm\u011bn\u00ed p\u016fsobi\u0161t\u011b nebo pracovn\u00ed pozici, tak v\u00e1s syst\u00e9m upozorn\u00ed. Pipebooster z\u00e1rove\u0148 dohled\u00e1 nov\u00e9 kontaktn\u00ed \u00fadaje a pokud pou\u017eijete n\u011bkterou z integrac\u00ed, tak v\u0161e aktualizuje a zaznamen\u00e1 p\u0159\u00edmo ve va\u0161em CRM (z\u00e1kaznick\u00e1 datab\u00e1ze). Dokonce za v\u00e1s i nap\u00ed\u0161e emailovou zpr\u00e1vu, abyste mohli dan\u00e9mu \u010dlov\u011bku t\u0159eba pogratulovat k pov\u00fd\u0161en\u00ed nebo pop\u0159\u00e1t hodn\u011b \u0161t\u011bst\u00ed v nov\u00e9m zam\u011bstn\u00e1n\u00ed, a t\u00edm nav\u00e1zat na p\u0159edchoz\u00ed komunikaci\u201c vyjmenov\u00e1v\u00e1 Vlastimil Vodi\u010dka kl\u00ed\u010dov\u00e9 vlastnosti platformy.<\/p>\n

Uplatnitelnost technologie je \u0161irok\u00e1. Prim\u00e1rn\u011b se soust\u0159ed\u00ed na oblast obchodu a marketingu, ale z\u00e1jem eviduje i od firem ze segmentu HR\/Recruitmentu nebo dokonce od investi\u010dn\u00edch fond\u016f, kter\u00e9 cht\u011bj\u00ed b\u00fdt informov\u00e1ni, jakmile si nap\u0159\u00edklad b\u00fdval\u00fd zam\u011bstnanec n\u011bkter\u00e9ho z technologick\u00fdch jednoro\u017ec\u016f zm\u011bn\u00ed pracovn\u00ed pozici na \u201efounder\u201c nebo \u201eCEO\u201c v\u00a0nov\u011b zalo\u017een\u00e9 firm\u011b. Pipebooster v\u0161ak jde pou\u017e\u00edt i jen k jednoduch\u00e9mu obohacen\u00ed datab\u00e1ze o chyb\u011bj\u00edc\u00ed \u00fadaje nebo k dohled\u00e1n\u00ed kontakt\u016f na lidi, se kter\u00fdmi se chcete potkat t\u0159eba na startupov\u00e9 konferenci.<\/p>\n

\u00dasp\u011b\u0161n\u00e9 projekty \u010dasto za\u010d\u00ednaj\u00ed t\u00edm, \u017ee se \u010dlov\u011bk pust\u00ed do n\u011b\u010deho, co na trhu nen\u00ed \u010di nefunguje podle jeho p\u0159edstav. Je i Pipebooster tento p\u0159\u00edpad?<\/strong><\/h4>\n

\u201eKdy\u017e jsem se ka\u017ed\u00fd t\u00fdden d\u00edval do na\u0161ich report\u016f, \u0159\u00edkal jsem si, jak je mo\u017en\u00e9, \u017ee firmy, kter\u00e9 u n\u00e1s touto dobou v\u017edy nakupovaly, najednou nic necht\u011bj\u00ed. Jak je mo\u017en\u00e9, \u017ee nevid\u00edm fakturu? Kde jsou? Kdy\u017e jsme zkoumali, co se d\u011bje, tak jsme s na\u0161imi obchodn\u00edky p\u0159i\u0161li na to, \u017ee kontaktn\u00ed osoby, co se odml\u010dely, ji\u017e maj\u00ed na LinkedInu uvedeno, \u017ee pracuj\u00ed klidn\u011b i p\u016fl roku n\u011bkde jinde. \u2026\u201c<\/p>\n

Co\u017e se st\u00e1v\u00e1 pom\u011brn\u011b \u010dasto, \u017ee?<\/strong><\/h4>\n

\u201eAno, v dne\u0161n\u00ed dob\u011b lid\u00e9 m\u011bn\u00ed pr\u00e1ci \u010dast\u011bji ne\u017e kdykoliv jindy. A pokud to nedok\u00e1\u017eete podchytit v\u010das, tak m\u016f\u017eete p\u0159ij\u00edt o z\u00e1kazn\u00edka. Z\u00e1rove\u0148 osoba, kter\u00e1 v\u00e1s ji\u017e zn\u00e1 a p\u0159e\u0161la do nov\u00e9 firmy, je obrovsk\u00e1 p\u0159\u00edle\u017eitost, na z\u00edsk\u00e1n\u00ed nov\u00e9ho klienta. Napadlo n\u00e1s tedy, \u017ee bychom tyto dv\u011b v\u011bci spojili –\u00a0 podchyt\u00edme v\u010das zm\u011bny, abychom p\u0159ede\u0161li ztr\u00e1t\u011b klient\u016f, a z\u00e1rove\u0148 vyu\u017eijeme toho, \u017ee s lidmi, co v\u00e1s ji\u017e znaj\u00ed, je mnohem jednodu\u0161\u0161\u00ed se znovu spojit na jejich nov\u00e9m pracovn\u00edm emailu. V\u0161ichni obchodn\u00edci dob\u0159e v\u00ed, \u017ee i B2B obchod je p\u0159eci jen st\u00e1le o vztaz\u00edch a o lidech.\u201c<\/p>\n

Nevezme v\u0161ak Pipebooster svou rol\u00ed \u00fasp\u011b\u0161n\u00fdm sales mana\u017eer\u016fm jejich cenn\u00e9 kontakty?<\/strong><\/h4>\n

\u201eBylo by skv\u011bl\u00e9, kdyby \u010dlov\u011bk pou\u017eil n\u00e1\u0161 n\u00e1stroj a byl z n\u011bj okam\u017eit\u011b \u0161pi\u010dkov\u00fd obchodn\u00edk. Ale mysl\u00edm si, \u017ee faktor\u016f je v tom v\u00edce. Nicm\u00e9n\u011b nar\u00e1\u017e\u00edte na spr\u00e1vnou v\u011bc \u2013 nejlep\u0161\u00ed obchodn\u00edci takto ji\u017e funguj\u00ed. Udr\u017euj\u00ed si svoji s\u00ed\u0165 kontakt\u016f a jakmile se pot\u0159ebuj\u00ed do n\u011bjak\u00e9 firmy dostat, tak prvn\u00ed, co zji\u0161\u0165uj\u00ed, b\u00fdv\u00e1 to, zda v n\u00ed n\u011bkoho neznaj\u00ed. V podstat\u011b jsme jen automatizovali dob\u0159e zn\u00e1m\u00fd a prov\u011b\u0159en\u00fd proces, kter\u00fd byl a\u017e doposud manu\u00e1ln\u00ed a zdlouhav\u00e1 pr\u00e1ce, kdy str\u00e1v\u00edte mo\u0159e \u010dasu u LinkedInu hled\u00e1n\u00edm.\u201c<\/p>\n

Te\u010f to tedy za n\u011b ud\u011bl\u00e1te vy?<\/strong><\/h4>\n

\u201eZautomatizovali jsme tento proces, doplnili ho o dohled\u00e1n\u00ed email\u016f a postarali se o to, aby to bylo provediteln\u00e9 na v\u011bt\u0161\u00ed \u0161k\u00e1le a bylo to integrovateln\u00e9 s n\u00e1stroji, kter\u00e9 b\u011b\u017en\u011b pou\u017e\u00edv\u00e1te. Je d\u016fle\u017eit\u00e9, aby firma mohla za\u010d\u00edt pou\u017e\u00edvat Pipebooster, ani\u017e by se musela u\u010dit s nov\u00fdm n\u00e1strojem nebo m\u011bnit st\u00e1vaj\u00edc\u00ed procesy.<\/p>\n

Pipebooster se v\u0161ak nezam\u011b\u0159uje pouze na lidi, kte\u0159\u00ed z firem ode\u0161li, ale i na ty, kte\u0159\u00ed naopak z\u016fstali nebo do firmy nov\u011b p\u0159i\u0161li. \u0158\u00edk\u00e1me tomu \u201eaccount tracking\u201c. Funguje to tak, \u017ee kdy\u017e se chcete jako obchodn\u00edk dostat do firmy, existuj\u00ed r\u016fzn\u00e9 cesty. Nejlep\u0161\u00ed je kontaktovat n\u011bkoho, kdo v dan\u00e9 firm\u011b ji\u017e pracuje a zn\u00e1 v\u00e1s. Druh\u00e1 nejlep\u0161\u00ed varianta je oslovit \u010dlov\u011bka, kter\u00fd v\u00e1s sice tolik nezn\u00e1, ale pracoval ve firm\u011b, kter\u00e1 t\u0159eba je va\u0161\u00edm klientem nebo j\u00edm byla minulosti, a t\u0159et\u00ed varianta \u2013 a podle n\u00e1s nej\u010dast\u011bj\u0161\u00ed – nikoho ve firm\u011b nezn\u00e1m, ale najdu n\u011bkoho, kdo je na dan\u00e9 pozici nov\u00fd.\u201c<\/p>\n

Jak\u00e1 je v tom v\u00fdhoda?<\/strong><\/h4>\n

\u201eTo, \u017ee nastoup\u00ed \u010dlov\u011bk do nov\u00e9ho zam\u011bstn\u00e1n\u00ed, je unik\u00e1tn\u00ed p\u0159\u00edle\u017eitost k zisku nov\u00e9ho klienta. Takov\u00fd \u010dlov\u011bk je \u010dasto je\u0161t\u011b pln\u00fd el\u00e1nu a pokud jde nap\u0159\u00edklad o nov\u00e9ho mana\u017eera, tak ten je i otev\u0159en\u00fd zkou\u0161et nov\u00e9 v\u011bci, m\u011bnit zastaral\u00e9 procesy a \u010dasto m\u00e1 k tomu alokovan\u00fd i vlastn\u00ed budget.\u201c<\/p>\n

Co t\u0159eba kdy\u017e se chci dostat ve firm\u011b k \u010dlov\u011bku, kter\u00fd \u0159\u00edd\u00ed obchodn\u00edky? Jen\u017ee tam pracuje spousta lid\u00ed a nen\u00ed snadn\u00e9 sehnat kontakt otev\u0159en\u00fdmi zdroji. Co ud\u011bl\u00e1m?<\/strong><\/h4>\n

\u201eSta\u010d\u00ed si nadefinovat typ firem a pracovn\u00edch pozic, kter\u00e9 v\u00e1s zaj\u00edmaj\u00ed a do va\u0161eho CRM v\u00e1m budou chodit nov\u00e9 leady na osoby s informacemi, jestli jde o b\u00fdval\u00e9ho klienta, jestli jde o n\u011bkoho, kdo byl \u010derstv\u011b pov\u00fd\u0161en nebo n\u011bkdo, kdo je \u00fapln\u011b nov\u00fd. Podle toho nap\u0159\u00edklad zjist\u00edte, zda v c\u00edlov\u00e9 firm\u011b nem\u00e1te spole\u010dn\u00e9 kontakty \u010di styky z minulosti.\u201c<\/p>\n

T\u00edm va\u0161e pr\u00e1ce kon\u010d\u00ed?<\/strong><\/h4>\n

\u201eNikoliv. Pokud n\u00e1\u0161 u\u017eivatel p\u0159ipoj\u00ed Pipebooster na sv\u016fj CRM syst\u00e9m a na email, tak m\u016f\u017ee automatizovat pr\u00e1ci d\u00e1l. Nap\u0159\u00edklad p\u0159i identifikaci kontaktu, kter\u00fd zm\u011bnil zam\u011bstn\u00e1n\u00ed, m\u016f\u017ee Pipebooster rovnou p\u0159i\u0159adit \u00fakol, aby se s n\u00edm zodpov\u011bdn\u00fd obchodn\u00edk spojil. Nav\u00edc jsme schopni rovnou vytvo\u0159it v emailu podle \u0161ablony personalizovanou zpr\u00e1vu, kterou m\u016f\u017eete obchodn\u00edk p\u0159ed odesl\u00e1n\u00edm jen zkontrolovat.\u201c<\/p>\n

A co kdyby nefungoval LinkedIn? M\u00e1te probl\u00e9m?<\/strong><\/h4>\n

\u201eRozum\u00edm, kam m\u00ed\u0159\u00edte\u2026 Z\u00a0pohledu u\u017eivatele Pipebooster funguje tak, \u017ee nepot\u0159ebujete m\u00edt na LinkedInu ani \u00fa\u010det. Co se t\u00fd\u010de zdroje informac\u00ed o aktu\u00e1ln\u00edm zam\u011bstn\u00e1n\u00ed, tak na\u0161e technologie je postaven\u00e1 z\u00a0velk\u00e9 \u010d\u00e1sti na vyhled\u00e1v\u00e1n\u00ed skrz vyhled\u00e1va\u010de jako je Google, Bing apod. V\u00a0podstat\u011b jsme na to \u0161li tak, \u017ee jsme automatizovali stejn\u00fd proces, jak\u00fd dnes lid\u00e9 d\u011blaj\u00ed. Tedy, \u017ee zadaj\u00ed jm\u00e9no, p\u0159\u00edjmen\u00ed a n\u00e1zev firmy do Google a sleduj\u00ed co jim to na\u0161lo. Dnes skute\u010dn\u011b nejaktu\u00e1ln\u011bj\u0161\u00ed informace o tom kdo kde pracuje, naleznete pr\u00e1v\u011b na Linkedinu, tak\u017ee pokud by LinkedIn a Google skon\u010dil, tak by to byl probl\u00e9m, ale jen do t\u00e9 doby, ne\u017e by je nahradil n\u011bkdo nov\u00fd.<\/p>\n

Jak slo\u017eit\u00e9 je pro firmu nebo b\u011b\u017en\u00e9ho \u010dlov\u011bka za\u010d\u00edt pou\u017e\u00edvat Pipebooster?<\/strong><\/h4>\n

\u201eVelmi jednoduch\u00e9. Je to SaaS (software-as-a-service) produkt, m\u016f\u017ee si ho tud\u00ed\u017e bez jak\u00e9koliv implementace okam\u017eit\u011b zdarma vyzkou\u0161et kdokoliv. Nejlevn\u011bj\u0161\u00ed p\u0159edplatn\u00e9 za\u010d\u00edn\u00e1 ji\u017e na 39 dolarech (cca 900 korun), fin\u00e1ln\u00ed cena pak z\u00e1le\u017e\u00ed podle toho, kolik kontakt\u016f a jak \u010dasto chcete sledovat.\u00a0 Nov\u00fdm u\u017eivatel\u016fm jsme darovali prvn\u00edch 250 kredit\u016f zdarma.\u201c<\/p>\n

\"\"<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"Ur\u010dit\u011b se v\u00e1m to ji\u017e n\u011bkdy stalo. P\u00ed\u0161ete klientovi, nebo se p\u0159ipom\u00edn\u00e1te potenci\u00e1ln\u00edmu z\u00e1kazn\u00edkovi. Odpov\u011bdi se v\u00e1m v\u0161ak nedost\u00e1v\u00e1. V tom zjist\u00edte, \u017ee v\u00e1\u0161 kontakt ji\u017e pracuje n\u011bkde jinde. Jak\u00fd je te\u010f jeho nov\u00fd email? A kdo ho v p\u016fvodn\u00ed firm\u011b nahradil? \u201ePipebooster v\u0161echny kontakty hl\u00edd\u00e1, na podobn\u00e9 situace v\u00e1s ihned upozorn\u00ed a okam\u017eit\u011b najde [...]","protected":false},"author":1,"featured_media":4831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[63],"tags":[],"class_list":["post-4854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globalinvestsummit"],"_links":{"self":[{"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/posts\/4854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/comments?post=4854"}],"version-history":[{"count":0,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/posts\/4854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/media?parent=4854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/categories?post=4854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.globalinvestsummit.com\/en\/wp-json\/wp\/v2\/tags?post=4854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}